Vision
Adopting energy efficiency as a principle for a more livable world that is sensitive to the environment, based on national unity and integrity, to be always preferred in the first place with its service and product quality in all sectors it is involved in, and to ensure continuity in success and quality.

Mission
To be a productive company that meets consumer expectations at the highest level with its quality, innovative and creative product range, with the understanding of "Quality First", always reasonable price and fast delivery guarantee and service assurance.